Privacy Policy

Last Updated: 6 February 2026

Sideline is committed to protecting your privacy and personal information. This policy explains how we collect, use, store, and protect your data in compliance with South Africa’s Protection of Personal Information Act (POPIA).

1. Information We Collect

Personal Information You Provide: When you use our website, create an account, or make a purchase, we collect:

  • Full name
  • Email address
  • Postal/delivery address
  • Phone/mobile number
  • Payment information (processed securely by our payment provider)
  • Order history and preferences

Information Collected Automatically:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on site
  • Referring website
  • Location data (city/region level)

Cookies: We use cookies to improve your experience. See Section 8 for details.

2. How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders
  • Send order confirmations and shipping updates
  • Respond to your enquiries and provide customer support
  • Improve our website and services
  • Prevent fraud and ensure website security
  • Send marketing communications (with your consent)
  • Comply with legal obligations

Legal Basis for Processing:

  • Contractual necessity (to fulfil your orders)
  • Legitimate interests (to improve our services)
  • Consent (for marketing communications)
  • Legal compliance (record keeping, tax, consumer protection)

3. Information Sharing and Disclosure

We Share Information With:

Service Providers:

  • Payment processors (for secure transactions)
  • Courier companies (for delivery)
  • Email service providers (for communications)
  • Website hosting providers
  • Analytics services

We Do NOT:

  • Sell your personal information to third parties
  • Share your information for their marketing purposes
  • Disclose your data except as described in this policy

Legal Requirements: We may disclose your information if required by law, court order, or government authority.

4. Data Security

Security Measures:

  • SSL encryption for data transmission
  • Secure payment processing (we do not store full credit card details)
  • Regular security audits
  • Access controls limiting who can view your data
  • Secure data storage systems

Your Responsibility:

  • Keep your account password confidential
  • Log out after using shared devices
  • Contact us immediately if you suspect unauthorised access

Please Note: No data transmission over the internet is 100% secure. While we implement robust security measures, we cannot guarantee absolute security.

5. Your Rights Under POPIA

You Have the Right To:

Access: Request a copy of the personal information we hold about you

Correction: Ask us to correct inaccurate or incomplete information

Deletion: Request deletion of your personal information (subject to legal retention requirements)

Objection: Object to processing of your information for certain purposes

Restriction: Request restriction of processing in certain circumstances

Portability: Request your data in a portable format

Withdraw Consent: Opt out of marketing communications at any time

To Exercise Your Rights: Email: support@sideline.training

We’ll respond to requests within 30 days as required by POPIA.

6. Marketing Communications

With Your Consent: We’ll send you marketing emails about:

  • New products and special offers
  • Exclusive deals and promotions
  • Coaching tips and sports content
  • Company news and updates

Opting Out:

Transactional Emails: We’ll still send order confirmations and shipping updates even if you opt out of marketing.

7. Data Retention

How Long We Keep Your Data:

  • Order information: 7 years (for tax and accounting purposes)
  • Account information: Until you request deletion or close your account
  • Marketing data: Until you unsubscribe or request deletion
  • Website analytics: 26 months

After Retention Period: Data is securely deleted or anonymised.

8. Cookies and Tracking

What Are Cookies: Small text files stored on your device that help our website function properly and improve your experience.

Cookies We Use:

Essential Cookies:

  • Required for website functionality
  • Shopping cart and checkout process
  • Security and authentication
  • Cannot be disabled

Analytics Cookies:

  • Google Analytics (to understand how visitors use our site)
  • Performance monitoring
  • Help us improve the website

Marketing Cookies:

  • Remember your preferences
  • Provide personalised content
  • Track marketing campaign effectiveness

Managing Cookies:

  • Adjust settings in your browser
  • Use our cookie preference tool (if available)
  • Note: Disabling cookies may affect website functionality

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. Please review their privacy policies before providing personal information.

10. Children’s Privacy

Our website is not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

11. International Data Transfers

Your information is primarily stored in South Africa. If we transfer data internationally, we ensure appropriate safeguards are in place to protect your information.

12. Changes to This Policy

We may update this privacy policy to reflect changes in our practices or legal requirements. We’ll post updates on this page with a new “Last Updated” date. Significant changes will be communicated by email where appropriate.

13. Information Officer

Under POPIA, our Information Officer is:

[Name – to be provided by client] Email: support@sideline.training

Address: Lindenberg Avenue, Valmary Park, Cape Town

14. Complaints

If you have privacy concerns:

Step 1: Contact us directly: Email: support@sideline.training

Step 2: If unresolved, you may lodge a complaint with the Information Regulator: Information Regulator (South Africa) JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001 P.O Box 31533, Braamfontein, Johannesburg, 2017 Email: inforeg@justice.gov.za Website: www.justice.gov.za/inforeg

15. Contact Us

Privacy Enquiries: Email: support@sideline.training

Postal Address: Sideline Lindenberg Avenue Valmary Park Cape Town South Africa

Business Hours: Monday – Friday: 08:30 – 17:00 Saturday – Sunday: Closed